Do Nation
We aim to help people form healthy, environmentally friendly habits, and empower them to encourage friends, family, and colleagues to do the same.Our clever online platform is powered off years of academic, technical and professional expertise in behaviour change. When someone makes a pledge on Do Nation, there's a 54% chance they’ll stick to it for the two months, and 42% chance they’ll do it for a year or more!
But that's only half the story: as well as helping individuals change their behaviour, we're here to start a movement - to build a nation of do-ers, who are committed to creating a better world.
Our pledge platform is powered off three fundamental beliefs:
First, that small sustainable lifestyle changes don't just cut carbon, they lead to happier, healthier, more productive lives - at home, at work and everywhere in between.
Second, that even though it doesn't always feel like it - small actions really do add up. And we're not just talking about tonnes of carbon! When lots of us commit to taking action for the environment it sends a powerful message to businesses, government and other decision makers about our collective commitment to change.
And third, that given the right conditions people can change. For the better, and for good.