Katarina joined On Purpose from Liberty Global, a leading international telecommunications provider, having worked at their Amsterdam headquarters in Product Strategy and Incubation. She was supporting the formulation and evaluation of new product initiatives and business models across TV, Internet and telephony segments as well as managing the analysis and planning process including strategic, marketing and financial analysis. Prior to that she had successfully completed a Management Development Program at Liberty, having worked in various departments, ranging from M&A to marketing in four different countries. After 7 years she exchanged a young professional's outfit for a backpack and traveled across Asia from Japan to Nepal, volunteering and getting inspired by local changemakers. Outside of work she loves discovering the world (traditions, cultures and cuisines), is passionate about photography and personal development. A Genius loci appreciating citizen of the world.
